I’d like to guide you through our how-to video series, which complements our extensive employer branding strategy handbook. This handbook is a rich resource we’ve developed to provide a thorough understanding of what you should prioritize when it comes to employer branding. It’s substantial, so it may require some time to fully grasp both its content and, more importantly, how to put it into action. Today, I’ll start by taking you through the first crucial point: understanding your EVP, or Employer Value Proposition.
In this video, we will be discussing the critical aspect of identifying your target audience. This step is a critical component because it helps you understand the specific candidates you are seeking and those who are naturally drawn to your brand or company culture. Essentially, it’s all about creating personas that represent your ideal candidates and then building your employer branding strategy to attract and engage them to apply directly to your organization.
